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![Volvelle Wednesday? Not quite, but please have a look at this charming Volvelle (or a rotating paper chart) published as a promotional instrument by the Kellogg Cereal Company. Modelled after the American version, this is the first one we’ve seen which incorporates the Canadian provinces, accompanied with a variety of facts and figures for each. Complete description below. 🥛🥣
[Kellogg Company of Canada]; Allan D. Gow (Illust.). Kellogg’s Wheel of Knowledge: Interesting Facts About Canada. London, Ontario, Canada: Kellogg Company [of Canada], 1932. First Edition, First Printing. One revolving wheel, mounted upon stiff card covers measuring 17 x 17 cm. Exceptionally rare and charming early Canadian culinary ephemera as issued by the Canadian subsidiary of the Kellogg Company of the United States, and illustrated by Allan D. Gow. The card bears the names of each of the Canadian provinces (ten provinces and territories at time of publication), printed in alphabetical order around the wheel. The wheel is in-turn illustrated with a map of Canada, the Canadian Parliament, various Kellogg cereal products, and a pointer with cut-outs revealing information about each of the respective provinces as the wheel is rotated (e.g.: Capital, Population, Date Entered Confederation, Highest Land Elevation, Principal River, Railway Mileage, et al.). Verso bears additional text and illustrations, with commentary entitled: “Wise Eating Makes Healthy, Active Bodies”. Exceedingly rare in commerce. At time of cataloguing not found in OCLC (although we note the presence of one holding at Yale). Nominally corresponds to its sister American publication similarly titled and published one year prior in 1931: “Kellogg’s wheel of knowledge: interesting facts about the United States”. See OCLC #914363663. Not found in Driver. No detectable flaws; near fine. Card Covers. (#6930)](https://blacksbooks.ca/wp-content/plugins/instagram-feed/img/placeholder.png)