The Bread Diet, For Safe Reducing and Sustained Energy


[Standard Brands Limited]

1 in stock


[Standard Brands Limited]. The Bread Diet, For Safe Reducing and Sustained Energy. [Ontario, Canada]: Standard Brands Limited of Canada | Printed in Canada, 1937. First Edition, First Printing. pp. 16. Small 8vo., measuring 5.5″ x 8″. Illustrated stapled card covers bearing an image in black and white of a young woman standing on a scale in her undergarments. Black and white illustrations, charts, tables, caloric table, et al. Marketing brochure as prepared by the Canadian subsidiary of Standard Brands Limited touting the health benefits of incorporating bread as part of a healthy diet, and specifically targeting those who were overweight or suffering from obesity. The booklet comprises of a suggested menu for the entire week, and [dubious at best] medical testimony attesting to the merits of such a diet complete with medical references. No detectable flaws, contents bright, clean, and unmarked with tight, sound binding; fine. Exceedingly scarce Canadian printing of this unusual cookery title; unrecorded in OCLC. At time of cataloguing not in Driver’s Culinary Landmarks. Not in Guelph. Stapled Wraps. (#1408) $175.00