A Family Tradition; The MAGIC BAKING POWDER Cook Book


[Standard Brands Limited]

In stock


[Standard Brands Limited]. A Family Tradition; The MAGIC BAKING POWDER Cook Book. Montreal, Toronto, Winnipeg, Vancouver: Standard Brands Limited, N.D. [Circa 1940]. First Edition, First Printing. pp. 32. Small 8vo., measuring 6″ x 9″. Bright beautifully colour illustrated stapled card covers featuring a trio of women (mother, grandmother, daughter) with a container of Magic Baking Powder. Booklet comprised of many hundreds of recipes incorporating the use of Standard Brands’ “MAGIC BAKING POWDER”. Rear cover includes colour advertisements for other Standard Brands products, including a notice to consumers: “Magic Baking Powder is made in Canada and does not contain Alum. All ingredients are plainly stated on the label. Alum is sometimes referred to as Sulphate of Alumina or Sodic Aluminic Sulphate. The public should not be miseld by these technical names.” Sections include: Biscuits, Cakes, Muffins, “10 Famous Cake Recipes”, Six Prize-Winning Recipes, Icings and Frostings, Recipes for Good Home-Made Bread and Sweet Goods, Special Recipes for Odd Occassions, and many others. No detectable flaws, contents bright, clean and unmarked with tight, sound binding; fine. Scarce. See Driver, Culinary Landmarks (p. 712, O702.9). Driver states the following regarding the date of publication: “Editions where the binding has an image of three women and the slogan ‘a family tradition’ or ‘Une tradition de famille’ were published about 1940. The evidence for this date is in a letter of 1 June 1991 to me, from an owner of one of these English editions: “This little cookbook while we were having lunch in Halifax while on our honeymoon in late July, 1940. My husband who had a general store recognized the salesman from Standard Brands who was sitting near us.” Stapled Wraps. (#1410) $59.00