Description
Meade, Martha. 71 New ways to win praise with Sperry Pancake & Waffle Flour; [Cover Subtitle: Pancakes, Waffles, Hotbreads, Last Minute Delicacies, Campers’ Specialities. San Francisco, California: Home Service Department | Sperry Flour Co., 1934. First printing. pp. 31 + [1] index. Oblong 16 mo., measuring 7″ x 5″. Illustrated cream card covers with gilt and red letting and illustration to covers. Black and white illustrations, drawings. Price of 20c on title page, preface and small advertisement for ‘Martha Meade Radio Society; every Tuesday, Thursday – 9:30 am (PST)’, to verso front cover. Verso rear cover features advertisement for a variety of Sperry Flour Co. products with a ‘doctors enthusiastic’ endorsement. Includes a variety of recipes for pancakes, waffles, ‘last minute delicacies’, and campers’ specialities. Very light age-toning confined chiefly to the margins of the pages (unaffecting text). Contents clean and unmarked with tight, sound binding; near fine. Scarce. OCLC # 1019248240; WorldCat indicates the presence of only one copy of this title amongst institutional holdings. Rare indeed. The Martha Meade Society Program was a radio cookery show during the 1930’s as sponsored by the Sperry Flour Company, of San Francisco, CA which would eventually become part of General Mills. They had a West Coast version of Betty Crocker in Martha Meade and her broadcasts brought practical cooking tips and recipes to the masses via radio. Stapled Wraps. (#1055) $125.00
